MARKET SIZE VALIDATION

Validating or determining an accurate or realistic market size potential for your product or service is critical to the success of any business venture. An accurate or realistic market size and growth determination is required to allocate the money, time and human capital needed to achieve your sales and profit goals. Read More...

KEEPING IT UP: PR THAT WORKS

The secret to effective public relations (PR) is keeping it up. The product-launch press release is not enough. The press event is not enough. The annual white paper is not enough.
Here's the ugly truth. Unless you've just announced the next Macintosh, your business is not the first thing on the marketplace's collective mind. It's not even the second thing. Or the third. Or even the tenth. Read More...

WHAT IS A BRAND FACELIFT WORTH TO YOUR COMPANY?

Your company has a brand. Your brand is your company's identity and reputation. Your brand is the feeling your customers have about doing business with you. Your brand has a distinct personality that places your company in a unique space in the minds of your customers and the marketplace. Read More...

THE WAR BETWEEN MARKETING AND SALES: PROSPECTS FOR PEACE

By Victoria Hayden, The Hayden Group

What started the war between Marketing and Sales anyway? Unfortunately, in far too many companies, Marketing ignores Sales and Sales ignores Marketing. Read More...