Since the mid 1990's, Ellen Rudy and Victoria Hayden have been helping wines build their brands – working with such brands as Beaulieu Vineyard, Raymond Vineyards, and St. Supery. In 2006, The Hayden Group joined with two wine industry veterans to form an affiliate service, The Premier Crew. The Premier Crew is dedicated to marketing high-end, lifestyle brands, especially wine, retail, and travel.

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STACEY CONRAD - RETAIL
Stacey Conrad is a retail specialist in luxury goods with 20 years of experience. with companies such as Barneys New York, GFT – Valentino and TSE. Upon moving to San Francisco, she successfully transitioned her expertise from designer apparel to the wine industry at Beaulieu Vineyard and Gallo of Sonoma where she developed consumer experiences through tasting rooms, wine clubs and special events.

PRISCILLA FELTON - PUBLIC RELATIONS
Priscilla Felton is an experienced PR and Marketing Communications specialist who excels at establishing new brands, and repositioning and rebuilding brands that have lost their luster. Her successes include establishing an upscale innovative tabletop line by Japanese designer, Fujimori; rebuilding a plummeting Australian wine category in the late 1980s by positioning the client as a fine wine producing country; and re-establishing Beaulieu Vineyard (BV) as one of the premier Napa Valley producers.