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The Synergos Series

June 26 th:

"Sustainability is achieved when you no longer have to sacrifice aesthetics for the good of the people or the planet," says James Sheppard, president of Vetrazzo. "People won't do the right thing if the right thing isn't gorgeous." The company's revolutionary commitment to the triple bottom line—serving people, planet, and profit -- is the larger story.

Rachel Pearson says "Our mission at Speesees is to be fun, fair + organic in the products we make, the way we conduct business, + the baby steps we take toward creating a more sustainable future for the animal, plant, + human speesees on our children's planet. {we're in this together.}"

From technology to sustainability, Jean Cheng had a successful career at Cisco before finding her passion with MonaVie.

A Wine Experience

Enjoy our wine experience (aka wine tasting but "wine experience" is so much cooler) Recommended by Priscilla Felton, of our Premier Crew. We feature a different wine each month.

We also feature MonaVie, a delicious and energizing drink blend of the Brazilian Acai berry and other body-beneficial fruits from around the world.  Feel free to bring your favorite appetizers and drink to share.

BabyCakes

At every Synergos event we serve Babycakes-tiny jewels of confectionery too beautiful to eat, yet too delectable to resist. Babycakes is a Sunnyvale, woman-owned start-up we are proud to support. Pastry Chef, Nancy Schlink, was trained at The Professional Culinary Institute. Find out how you can order your own Babycakes by visiting their web site at www.babycakkesdesserts.com.

Synergos Series

The Hayden Group sponsors the Synergos Series. The Synergos Series offers interesting guests, interesting speakers, business networking and brainstorming- all in an intimate setting that begins with wine tasting.

"Synergos" [syn er GOS-hard "G"] is the Greek root for synergy, and means "working together."

WHO: Business leaders. Community leaders. Authors. And just ordinary folks doing extraordinary things. It's hard to know who is more interesting...the speakers or the guests. Most importantly, since this is an intimate event, you can actually talk with folks!

WHAT:Enjoy a wine tasting for the first half hour. Listen to business leaders and community leaders. Meet people from amazingly diverse backgrounds. And talk. We have replaced formal brainstorming with conversation.  For whoever wants, for however long, we just talk together, as a group, with our featured guest.

WHEN: The last Thursday of every month. Drop by any time between 6 - 8PM.

WHERE: PALO ALTO: For address, email Victoria Hayden at victoria@thehaydengroup.com.

The Hayden Group was honored to sponsor Betsy Burroughs' Future Catalyst Brainstorming Salon for more than a year. The Synergos Series, which debuted in September 2006, was a natural outgrowth of this wonderful event. Betsy Burroughs' FutureCatalyst Brainstorming Salon [http://www.futurecatalyst.com/news/salons.html], the original, is still held the first Thursday of every month in San Francisco.

ON DECK:

  • One of the hottest target markets around is young mothers. On July 31st, we talk about Marketing to Moms. Two industry veterans offer a how-to for capturing your share of the mom market and a where-it's-headed trend watch. Twenty year advertising veteran Kat Gordon is the founder and creative director of Maternal Instinct [http://www.maternalinstinct.net], an agency that specializes in creative problem solving for marketing to moms. Clients include BabyCenter, Cord Blood Registry, Hawaiian Airlines, Pottery Barn Kids, Gymboree, and many more. Sarah Browne -- The Guru of New [http://thenextnewthing.net]-- is a digital strategist, market researcher, writer, and new products pro based in breathtaking Carmel, California. Formerly with Ogilvy in Chicago and NY, She has named more than 616 products—from nail polishes to software to wines. Clients include AOL, Microsoft, Yahoo, and an ever-growing gaggle of start-ups and boutiques.
  • On August 28th we will have a special evening with Richard Dasher, Consulting Professor of Asian Languages and Electrical Engineering at Stanford University.  Professor Dasher is a Director of The US-Asia Technology Management Center, Executive Director of The Center for Integrated Systems, and serves on the Board of Directors of Tohoku University. Stay tuned for more!
  • On September 25th Mike Johnson and Wendy Willow Wark will talk about "Increasing Corporate Effectiveness by Optimizing Your Most Valuable Assets." Mike will discuss his "Diamond Dynamic" concept: optimizing corporate effectiveness by bridging the gender gap. Wendy will talk about inclusion beyond gender, and how increased inclusion results in increased innovation and market share. The single father of two daughters and a communications expert,  Mike Johnson helps corporations increase effectiveness by reducing the stress caused by the differences in male - female communication styles. Mike's clients include Cisco Systems, GE, General Motors, HP and AbbotLabs. Wendy Willow Wark is the Founder of Inclusion Strategies [wwwark@inclusionstrategies.net].For more than 20 years Wendy has been transforming organizations into thriving organisms where every member is invited to contribute to brilliant innovation and greater market share. Wendy has worked with New York University, FedEx, New York City's Department of Transportation and served on the NYC Commission on the Status of Women.