SITUATION

Agilent’s Optical Network Division (OND) looked for marketing expertise in introducing a new technology and technology product to the market.

CHALLENGE

To position Agilent as the leader in the transparent networking market.

SOLUTION

We named the Photonic Switching Platform, and created its positioning. We created a multi-component marketing communications program including Web site, brochure, technical articles for publications, white paper, interactive demo, and display and PowerPoint presentation. These were all coordinated and completed in 10 weeks.

RESULTS

The product launch stimulated tremendous customer and press interest, sending Agilent’s stock up 46 points in one day.