SITUATION

Charter Growth Capital, a Palo Alto growth-stage venture capital firm, needed to create a new brand that distinguished the firm from its former parent company, Charter Ventures.

CHALLENGE

Create an integrated branding system across offline and online media. Attract both investors as well as potential investment opportunities.

SOLUTION

Created name, logo, collateral, and web site utilizing a professional, clean aesthetic to establish credibility and clear differentiation of Focus’ team, portfolio, and process.

RESULTS

Client and site users welcomed Focus Ventures as a relevant and credible player in the Silicon Valley VC market. Web site recognized as a leader among VC Web sites.