CHALLENGE

Chef Louis Osteen needed new identities for two new distinct but related restaurants on the South Carolina coast.  The identities needed to reflect Louis’s cuisine—an easy elegance that wasn’t afraid to have fun.   

SOLUTION

In addition to logos,we created menus, neon signs and labels for private-label wines. We then branded Louis’s take out food and wine store, Louis’s To Go.

RESULTS

The brand has been extended to packaging, clothing and gifts sold at restaurants. Louis’s Web site designer was able to create a new site and e-mail newsletter, using elements from the identity package. Louis’s is a coastal favorite. Since the restaurant opened, Louis’s has made Esquire magazine’s “Best of 2002” list, and Louis Osteen was named James Beard Best Chef in the Southeast in 2005. In 2007, Louis’s opened The Fish Camp in Las Vegas, bearing the same branding!