SITUATION            

No consistent visual brand identity
No distinctive brand positioning

CHALLENGE

Productize Mike’s many offerings, find a way to incorporate Mike’s key point of difference into communications without scaring off conservative decision-makers, and wrap everything up with strategic and visual brand ribbons.

SOLUTION                    

We created a new brand positioning  from which we extrapolated a new tagline. We then created product line names,  plus a look and feel that extended over MJSS’s full offering. As new products are created, they fall in line with the branding system.