CHALLENGE

Reach & Teach is well established as a resource for educational materials on peace and social justice with a core audience. The challenge has been to bring the messages about their wonderful products to a wider audience of  parents, teachers and children.

SOLUTION

We created a look for Reach and Teach that is colorful and fun, and works well with the wide variety of items that they will be showing on their website.  We created people centric mastheads for the web that will rotate images of  teachers, children and parents. The web site will feature the compelling Reach & Teach story as well as community building features and a special section for teachers.

RESULTS

From our  client: “Web site visitors stay on our web site longer, browse more categories than the one that brought them in, and purchase more items per transaction than in the past. People “instantly get it” when we describe the company’s mission and mention our tag line ‘transforming the world through teachable moments.’ More often than not, when we offer someone one of our business cards, that person asks for three or four ‘to give to friends and family.’   Since launching the new web site colleagues who have always been supportive are now actively promoting our web site to colleagues and family.”