STi was a printer using a high-quality but declining silk-screen process. Digital printing technology was driving costs down, and marketplace demand for production quality was diminishing. Both revenue and margin were dropping for Sti. Printing was becoming a commodity and not an art with STi’s largest customer, GAP, going to cheaper printers.
Re-position STi as in-store marketing agency that offered higher-margin marketing services, supported by in-house production.
We developed new positioning for STi through our Fast-Track Branding Workshop.
We updated the brand look and feel and implemented an Omni-Branding program.
We then created an integrated marketing campaign to re-position Sti and drive leads.
The DM campaign more than paid for itself. STi sold the business to a young entrepreneur—for the asking price!