SITUATION

Sun’s sales support materials for the Netra Server were not integrated either strategically or creatively.

CHALLENGE

Sun wanted a sales presentation to communicate with five discrete target audiences, a brochure that showcased customer testimonials from all over the globe, and a Web site that provided more in-depth versions of the customer testimonials.

SOLUTION

For the sales presentation, we created and produced 26 discreet, fully animated PowerPoint slides that communicated individually, but could be combined with any other slide to create a custom presentation for each of Sun’s five different audiences. We also created, project managed, and produced a brochure and companion Web site containing testimonials from 15 different customers worldwide. The approach yielded a consistent voice for Sun’s brand and the Netra value proposition.

RESULTS

Rave reviews from Sun’s marketing and sales team. We also completed a full customer testimonial video.