| Robin Yarmovsky, Research and Information Specialist
Stepheny McGraw, Business Development
Dan McKee, Art Direction / Interactive Design
Rose Marie Cleese, Copywriting
Chris Finnie, Copywriting / Messaging
Laura Dearborn, Production / Production Management
ROBIN YARMOVSKY
Research and Information Specialist Robin has 20+ years providing information consulting and research services. She has diverse research experience in the areas of business, market and competitive intelligence, technical and scientific information, companies, people, and public records.
Robin has conducted research at technology companies including Cisco, Qualcomm, and Sun Microsystems, the engineering consulting firm Failure Analysis/Exponent, and she was a researcher for a Silicon Valley executive search firm. While in Washington, D.C., Robin did regulatory research for the lobbying arm of a health care association, mergers and acquisition research for a corporate investigative group, and started her career doing legislative research for a journalist.
Robin was interviewed for a full chapter in the book Super Searchers Go for the Source: The Interviewing and Hands-On Information Strategies of Top Primary Researchers (Information Today Inc., 2001).
Currently, Robin is a steering committee member of the Strategic and Competitive Intelligence (SCIP) Silicon Valley Chapter and previously served on SCIP's Education Advisory Committee. She is also a member of the Technology Market Analysis Group recruiting committee. Robin received her degree in Journalism/Communications from American University in Washington, D.C.
An avid news junkie, Robin is keenly interested in privacy and security issues.
STEPHENY McGRAW
Director, Business Development What began as a love of meeting people and writing their stories for a small town paper in Massachusetts, evolved over 25 years into a career for Stepheny McGraw in sales to Silicon Valley start ups and as OEM account manager for proprietary products for some of the world's largest companies, such as NEC and Kodak.
Most recently, she has provided lead management services for Digipede Technologies and business development for Happy About/Super Star Press. She has also been a partner in Westfield Importing, a furniture business with manufacturing facilities in China.
Since the start of the new millennium, Stepheny has focused her activities on non-profit and community organizations in her hometown of Palo Alto. After completing the Leadership Program in 2001, she became involved in the successful ballot measure to refurbish and rebuild the city's storm drain infrastructure and now serves on the Storm Drain Oversight Committee. She also serves with Victoria on the board of Achievekids as liaison to the new honorary board. In addition, she was chosen member at large for the Wells College Alumnae Association in Aurora, New York and closer to home serves on the Steering Committee for the Midtown Residents Association in Palo Alto.
And, like Ellen, Stepheny loves anything in, on, under or next to the water. DAN McKEE
Art Direction / Interactive Design
 Dan McKee is an award winning designer and has worked with Ellen Rudy over a decade developing corporate identification, print and web communications and collateral. He has worked extensively in the areas of technology, product, and business to business communications. Dan's clients have included Netscape, Checkpoint Software, IDG Communications, HP, Gilroy Foods and InfoWorld. Experienced and highly skilled in concept design through implementation through printing, Dan has worked on major identity and collateral projects involving complex design solutions and tight production scheduling and coordination. He particularly enjoys collaborating on projects that require multi-disciplined artists, illustrators, writers, photographers and web programmers.
Dan has a Bachelor Fine Arts from Bowling Green State University, and studied at Studio Art Centers International, Florence Italy.
ROSE MARIE CLEESE
Copywriter Rose Marie Cleese works on many accounts with The Hayden Group, always going the extra mile to deliver marketing materials that boost both a company's image and its top line. She is a veteran copy director/copywriter/marketing creative consultant located in the San Francisco Bay Area.
Rose Marie’s clients have ranged from business-to-business and consumer and e-tail companies to mainstream book publishers to universities. She has steered projects from concept through copy to completion--projects that include website content, direct mail brochures, brand messaging statements, promotional e-mails, fact sheets, FAQs and Q&As, annual reports, newsletters, print ads, and even a billboard or two.
She has built a reputation for creating copy that is attention-getting, focused, engaging, and extremely effective in achieving the desired goals.
CHRIS FINNIE
Copywriter, Strategic Messaging  Chris has been translating high tech for the rest of us for years. She has worked with The Hayden Group partners for as long as we can remember, bringing business benefits as well as technology depth to our clients’ communications. Chris wrote all of the messaging for us for the highly successful launch of Agilent's first product after its separation from HP.
A lot of people can string words together. But not everybody can do it in a way that positions your company and your product. That communicates a meaningful benefit to your target audience. That drives sales.
After more than 25 years in marketing, Chris is quick to understand new technologies, to get the competitive landscape, and to see business strategies as easily as marketing messages.
She’s worked as a successful business manager and owner, and as an agency creative director. She understands business and what drives your customers. And has put that knowledge to work for clients from high-tech to biotech, in a wide range of technology fields.
Chris attended UCLA and San Jose State University. She is a member of Women in Consulting.
LAURA DEARBORN
Production / Production Management Laura has been working with Ellen and Victoria for the past 8 years, first at Halleck, then at The Hayden Group. She has managed full campaigns for us from estimating through production art, direct marketing fulfillment and collateral and booth production.
Laura is a production specialist with 20 years of experience. It's all about the details for Laura and once a project is taken under her umbrella, it is brought from design to distribution with care and finesse.
A graduate from the University of Colorado, Laura started her career at Michael Patrick Partners in Palo Alto, CA. She learned the ropes from the bottom up, starting as an office manager and bookkeeper, advancing to production art and management. Stepping out on her own in 2000, Laura has been working as a freelance production specialist for a variety of clients, working directly with corporations and contracting with agencies.
Past projects have included work for Brocade, Fujitsu, Spieker Properties, Shea Properties, Colliers International, Ditech Networks, Portola Valley School Foundation, and Pacific Rim School.
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