The Hayden Group

August 2011 Synergos: Japan After The Earthquake

Ellen Rudy — Mon, 28 Nov 2011 12:02:00 -0800

August 2011 Synergos: After the Earthquake: Japan and the U.S.

Stanford's Dr. Richard Dasher experienced first hand Japan's news reporting and the reactions of his Japanese friends and colleagues to the earthquake and Tsunami. Here he shares his observations and insights regarding:

•   Japan's recovery
•   The role of social media
•   The future of nuclear power
•   What we can learn from Japan

Richard Dasher from Hayden Group on Vimeo.

July 2011 Synergos: Waste

Ellen Rudy — Sat, 10 Sep 2011 07:27:47 -0700

July 2011 Synergos: Waste: Clean Solutions for a Dirty Subject

How are we to dispose of it and what are the most earth-friendly ways to do so? Listen to the panel discussion with Patricia Potter of ECS Refining on recycling electronic materials, Cedric Pitot de La Beaujardiere, Former Co-Chair, Palo Alto Compost Task Force, on anaerobic digestion, and Alex Di Giorgio, energy policy specialist, and Program Manager of A Clean Coalition.

Waste Management from Hayden Group on Vimeo.

June 2011 Synergos: Bartering

Ellen Rudy — Sat, 10 Sep 2011 07:20:30 -0700

June 2011 Synergos: Barterinhg for businesses, individuals and for charity:

Glenn Johnson of Threshold Ventures, Hedi Katz, Founder and CEO of TriBarter, and KP Cote of the 1800JC Project give us perspective on the process and benefits of bartering in this economy and long term. Listen to the panel discussion.

Bartering from Hayden Group on Vimeo.

March 2001 Earth Day Eve Synergos

Ellen Rudy — Thu, 14 Jul 2011 15:46:00 -0700

March 2011 Synergos: Local Water Resources

Tuolom-you, Tuolom-ne: Peter Drekmeier made us aware of how interconnected we all are with the water resources of the Tuolomne River. And the best part—We can conserve and nourish them. We’re already doing it! Thank you Peter. Listen to the full presentation…

Peter Drekmeier from Hayden Group on Vimeo.

April 2011 Synergos

Ellen Rudy — Wed, 15 Jun 2011 11:08:58 -0700

April 2011 Synergos: Building a Green Tech Industry in Silicon Valley: Is it Real or Hype?

With Two VCs and an Entrepreneur: Elton Sherwin, Senior Managing Director at Ridgewood Capital, Jon Baer of Threshold Ventures, Jennifer Thomson, General Manager of Thomson Vineyards. Our moderator was sustainability expert Shannon McElyea. A few years ago everyone thought that Silicon Valley would be the center of Green Tech. Is it? Will it be? Listen to to what the folks on the front lines had to say…

April Synergos from Hayden Group on Vimeo.

Synergos Jan 2011

Ellen Rudy — Thu, 12 May 2011 17:19:51 -0700

January 2011 Synergos: Clifford Nass, The Man Who Lied to His Laptop:

Clifford Nass shared some wonderful stories about technology and our relationship to it – and how that can make our human relationships better. Thank you Cliff—we needed that! Listen to the full talk here…

Clifford Nass from Hayden Group on Vimeo.

Synergos Nov 2010

Ellen Rudy — Thu, 12 May 2011 17:05:37 -0700

November 2010 Synergos: Clark Kepler, The Kepler’s Story and the value in buying local:

How did Kepler’s survive in the world of big brands and the challenges of bookselling with the e-book revolution? And what is the value to all of us in buying local? Listen to the full discussion here...

Clark Kepler from Hayden Group on Vimeo.

Synergos Feb 2011: Wellness on the Go

Ellen Rudy — Mon, 25 Apr 2011 11:42:08 -0700

February 2011 Synergos was really informative—What was your favorite “Wellness On The Go” tip?

We were not able to tape this session. Many thanks to our wonderful trio of panelists—Shirley Chen, Doc (Jan) Gurley, and Jane Ding. They brought great insight into immunity building, boosting circulation and being prepared for just about anything when you travel . My personal favorite was the sugar and salt combo for boosting electrolytes to fend off a greater health problem. I will not travel again without 4 packs of Sugar and 1 pack of Salt! For those who attended – what will you be sure to have on hand?

Idea # 11: Strategic Marketing in a Down Market

Victoria Hayden — Wed, 03 Jun 2009 23:38:00 -0700

For our May 2009 Synergos Event, The Hayden Group conducted a workshop on "Successful Marketing in a Down Market." In our workshop we talked about the strategy of creating marketing messages that empathize with the consumer in a tough economy.

10 Strategic Marketing Ideas for a Down Market

Victoria Hayden — Mon, 20 Apr 2009 18:19:15 -0700

What should we do about marketing in this horrendous economy? Should we spend as little money as possible? Just hunker down in our proverbial storm cellar until the tornado passes? And when we do spend marketing dollars, how should we spend them when everyone in the marketplace is hurting? What are the purchasing drivers, if any, in this market?

These questions are front and center in the minds of Hayden Group Partners, Ellen and Victoria, and in the minds of their clients. So we recently surveyed some of our clients, partners and trusted colleagues. Here are their strategic marketing ideas for a down market: