Two companies in the online annuity sector merged under the name of Info-One. In this case, the resultant product line was the cornerstone of the brand.

Through a branding workshop, we developed the overall brand for the line and named all of the products. We created a series of integrated icons for each of the products and a full set of graphic branding standards for the product rollout materials (brochures, data sheets, case histories). We also developed sales presentations, trade show booths, and direct-mail pieces to drive traffic to the events.

A little over a year after we beganour partnership, Info-One was acquired by its biggest competitor, Annuity.net.