Chef Louis Osteen is credited with helping to revive the art of Southern Cooking. When he decided to take his creative adaptations of Low Country cooking from the formal atmosphere of his Charleston restaurant to two restaurants in the resort town of Pawleys Island on the Carolina coast, he wanted an identity that conveyed an easy elegance that wasn't afraid to have fun. The logos we designed for Louis's at Pawleys and the Fish Camp Bar had to reflect a relationship, and also have some distinction. We also created menus, neon signage, and labels for private-label wines through The Chalone Wine Group.

Louis's made Esquire Magazine's "Best of 2002" list and is a coastal favorite. The two logos appear on clothing and gifts sold at the restaurant.